MEGAN THEE STALLION - BOA

✨ I had the pleasure of working on @theestallion BOA music video — once again directed by the talented @mathematic.tv
I was in charge of designing three key environments:
* a PS1-style arcade world inspired by Tekken,
* a platformer level in the spirit of Crash Bandicoot,
* and the game interface featured in the video.

This was also one of the first projects where I integrated AI (Midjourney) into my creative process.
I know AI is a hot topic right now, with people either loving it or hating it.
Here’s my take: AI is a tool — just like Photoshop or Blender.
Whether we like it or not, it’s part of our reality now. What matters is how we use it — to serve our vision, not replace it. The spark still comes from us. The AI just helps shape it.

Fun fact: I had designed a futuristic version of Megan in armor, but it didn’t make the final cut. That’s part of the game — we pitch ideas, but the director has the final say. Still, I’m sharing a glimpse of it here, because… it’s kind of a collector’s item

All in all, I had a blast creating the character designs and concept art for this clip.
Megan — whenever you’re ready to take it to the next level, I’m in!